Rural Vermont Update July 22

As many of us know, consumer interest in healthy, natural or organic foods is growing. As a result, many food companies are selling “All Natural” products which are priced higher than similar products despite the fact that they may be filled with SYNTHETIC and GENETICALLY ENGINEERED (GE) ingredients.

Relevant studies and data indicate that consumers are more likely to purchase products that prominently display the words “All Natural” on the front of food packages, despite the fact that the “All Natural” claim may be misleading at best, and fraudulent at worst.

Pinnacle Foods Group, LLC, which is selling its Log Cabin brand “All Natural” syrup in Vermont, is one such company using an “All Natural” labeling claim to win over consumers.  Log Cabin brand “All Natural” syrup contains synthetic ingredients. 

While Vermont farmers spend hundreds of hours boiling sap to make truly “All Natural” Vermont Maple Syrup, they are loosing out to brands like Log Cabin who package and label syrup “All Natural” so as to appear like real Vermont Maple Syrup despite synthetic ingredients.

Rural Vermont and  Law for Food are looking for individuals who have purchased Log Cabin brand “All Natural” syrup in the last few years. If you have purchased this product believing it to be “All Natural” and not to contain genetically engineered or synthetic ingredients, please contact us at  jared@ruralvermont.org or kenneth@lawforfood.com right away as we may be able to address this failure on the part of large corporations like Pinnacle Foods to properly label their products.

Allegedly “All Natural” products often mislead consumers about healthy food choices and cause them to purchase products they wouldn’t otherwise buy.  In addition, these often misleading tactics harm Vermont farmers who produce truly “All Natural” and non-GE products because they are forced to compete with multi-national corporations and their industrial scale marketing tactics.

Vermont Farmers and Vermont Consumers deserve better. Please act now and let us know if you or anyone you know has purchased “All Natural” Log Cabin Syrup.

Best, Jared

P.S. Check out our website at www.ruralvermont.org for info, on our great fall internship opportunities! As well as a the calendar of events.
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One thought on “Rural Vermont Update July 22

  1. Pingback: Rural Vermont Update July 22 « Vermont For Evolution | Comparescales.com

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